What Shade is Your Green? Shifting Our Eco-Focus to Zero Impact
“Going green” is great! In so many ways, it’s fantastic that “eco-friendly” has become mainstream; there’s quite a growing industry focusing on green products and services. However, the next thing we need to ask ourselves is, are we really being green, all the way from manufacturing to delivery and use?
Of course, every bit helps… but most often, we focus on the product at the end of the process, and forget about some of the peripherals, which are ultimately just as important in the bigger picture! Manufacturing processes, packaging, and delivery are a few of the many.
I’ve been looking at toothpaste as an example of a product that’s been “greening up,” better, healthier ingredients are being used… and yet the “standard” packaging – which has been used for a very long time – tends to be used, which is very wasteful to the environment. One product in this realm that caught my eye recently actually did a great job at green delivery of a product from start to finish, including the packaging. The company sets up the customer’s initial purchase of the product in a reusable container; then all subsequent purchases – refills – are sent in an environmentally reusable or recyclable package. The customer keeps the initial container and reuses it so there is far less waste; from beginning to end, the customer and the company end up being greener than “traditional” use of toothpaste. But that’s a blog for another day (stay tuned!)…
There are a multitude of ”green” products out there that might look “green” on the surface – particularly the product itself – but most often, there is at least one aspect of it that isn’t, such as packaging or sourcing materials. Human nature plays a role in this too; the habit is to not solve a known potential problem until that problem presents itself, and there’s no choice but to react.
A common example of this kind of human habit is how culturally, we do a lot of things that are abusive and/or unhealthy to our bodies, – like poor eating and bad, self-destructive life habits – knowing full well that at some point we are potentially going to have repercussions from this behavior. Then one day, our bodies start to feel bad, we start to have limitations, we get sick… and that’s when we decide to do something about it. We get in shape, eat better, and/or quit the bad habits. Why? We think that since it isn’t a problem today, why worry about it? We will deal with that later when we have to.
This translates into how we tend to do things on the large scale. Consumer and industrial markets are full of examples like this… and unfortunately, this also includes eco-friendly products and the need for sustainable practices. We might find a green or better solution to today’s problem… even if we have the knowledge that something in the process can present a future related issue that isn’t so environmentally friendly. However, we often write it off to “We’ll figure it out later…” Sure, it’s great to be fixing that problem today, such as employing green energy… even if there are some challenges we don’t yet have the answer to. However, the problem is, once we have that market or product, we tend to write off the future problem…and conveniently forget about it because it’s not a currently pressing issue.
When politics and finances become the primary deciding factors on issues, usually we all lose on the deal. It usually comes down to the question, “How can we manage with the least cost and only fix the immediate issue of today, right now, with the least amount of effort?” That solution then becomes the accepted standard, and then trying to get additional funding for further research or better, proactive fixes is difficult. Why? Well, the habit is to say, “We already have a solution for right now… we’ll get to that later, when it’s more pertinent…” Getting money to fix a future problem today or further improve the current solution often isn’t a good selling point to someone who holds the money… until it becomes debilitating in some way.
Green power is no exception to this. One of the areas where there’s a white elephant in the room has to do with lithium ion batteries.
Lead/acid batteries – traditional batteries – are an environmental nightmare. Before lead becomes a battery, it must be mined, and has potential to be an environmental disaster and poses health concerns for the worker and surrounding areas. However, today, most people are familiar with the lithium ion battery. This battery technology has advanced greatly in the last couple of decades, making it the go-to battery for the green industry.
With technology advancing, so is the need for the resources. Obtaining lithium is actually pretty hard on the environment. Very rarely we do we speak of that aspect of these batteries… yet they power everything from video games to hybrid and electric cars. Have you ever thought about where and how the raw materials are obtained? What are we doing about all of these batteries at the end of their life?
Here are some good articles around the lithium ion battery issue, and what we’re facing in their long-term use:
- How are Batteries Recycled? (from BatterySolutions.com)
- What Happens When Batteries are Recycled? (from Resource.co)
- The rise of electric cars could leave us with a big battery waste problem (from The Guardian)
- It’s time to get serious about recycling lithium-ion batteries (from Chemical & Engineering News)
- Where 3 million electric vehicle batteries will go when they retire (from Bloomberg.com)
- Electric car batteries: what happens to them after coming out of the car (from GreenCarReport.com)
While we look to the future for our energy needs, we also must be wary of what that vision brings with it. For every solution, it’s vital that we look at the real cost of that solution, from the higher perspective, manufacturing from beginning to end. If the solution has environmental impacts on either end, then it isn’t the best solution, or we still have some issues to work out. Simply saying that trading a greater evil for a lesser one isn’t good enough. Though we’re taking great strides in creating more and more Earth-friendly solutions, it’s quite important for us to refine our focus so from end to end we have almost zero impact. “Zero Waste” is a great slogan… and even better one is ”Zero Impact.” We need to prioritize funding and finding the best solutions to tomorrow’s problems that result from today’s discoveries and methods… and continue evaluating and developing better solutions. Writing things off isn’t good enough anymore. Demand better of our leaders, demand better of companies… and commit to it ourselves.